Now more than ever, organizations need the profound insights of The New Business of Paradigms. For more than a decade, futurist Joel Barker has helped organizations deal with change. He is one of the world's most influential speakers and authors on the subject of change and how to manage it. Today, his message is more important than ever. His best-selling training program has been reinvented to meet the demands of today's changing world.

We all know the rules for success in our professions. We all know that these rules, or paradigms, can change at any time. Joel Barker's The New Business of Paradigms explains the importance of recognizing and embracing paradigm shifts. Using real-life examples of organizations that have profited from paradigm shifts, and those that have lost because they rejected change, Joel Barker's The New Business of Paradigms shows organizations the importance of accepting new perspectives.

• Paradigms are common and useful.
• Don't let your paradigm become the paradigm.
• Outsiders create new, valid paradigms.
• Shifting to new paradigms takes courage.
• You can choose to change your paradigms.